Connect & Collide campaign image showing a Melbourne café coffee meeting focused on professional networking, business relationships and marketplace connection.

Connect & Collide over Coffee

Exploring the real value of professional relationships in modern business and putting a 16-year professional network to the test…one coffee at a time.

Why Am I Doing This?

Over the years, I’ve spoken a lot about “Connecting & Colliding” and its one of the core philosophies I talk about in many of my programs and in my personal life. But like most people, I realised I’d never really tested the strength of my own professional network and what value people place on “a connection.”

So this financial year, I’m reconnecting with people from my LinkedIn network dating all the way back to 2010 to better understand:

  • why people connect.
  • whether people are still open to reconnecting after all these years. (I hope so).
  • where people are now: personally and professionally. I’m genuinely looking forward to this because I haven’t caught up with a lot of great people for years.
  • the real benefits of professional networks like LinkedIn.
  • the real value of professional relationships over time and,
  • whether ‘connecting and colliding’ is still important in modern business.

The Process…

It’s simple…

  1. Reach out to people who have connected with me on LinkedIn across different years, industries and stages of my career.
  2. Invite them to a real or virtual coffee with no agenda, pitch or expectations.
  3. Explore where life, business and passion have taken people over time.
  4. Capture any patterns, reflections and observations around modern business, marketplace presence and professional connections.
  5. Share selected insights publicly  and on this website as the experiment evolves.

My Network (3,000+) and counting

Some connections I will know really well, some I don’t know much about at all, some are friends, former colleagues and some are complete strangers who might even wonder who I am and why we connected in the first place.

Not every connection will respond. Not every collision will lead somewhere.

Number of Invitations:
500

Coffee's completed:
40

Industries:
19

Avg. time to respond:
5 days

Earliest Connection:
# 5

Number of locations:
12

Connection Journal

June 2026“Where are they now?” – The first 100 invites to connect + collide have gone out, starting with my LinkedIn origin era, 2010. The first responses are starting to come in, with some great feedback: “I love this”, “what number am I?”, “what a unique approach”, “What an incredibly original manner of contact” and the first coffees are booked in. What intrigues me the most is the personal journey behind every professional story.

July 2026 – “We’re off and running.”30 Connect + Collide™ conversations have now been completed, spanning different industries, career stages and business challenges and while every story has been unique, it’s remarkable how many common themes continue to emerge.

I’m beginning to see recurring patterns around the human realities of modern business—how we make decisions, build trust, manage attention and adapt to constant change. These observations are gradually forming the foundations of a broader philosophy of Commercial Thinking.

Some of the themes currently taking shape include:

  • Human Constraints
  • The Connectivity Paradox
  • The Dark Funnel
  • Cognitive Permission
  • Adaptive Capacity
  • Commercial Readiness
I’m already becoming convinced that the future of commercial growth has less to do with better sales techniques, systems and processes and more to do with understanding how people think, connect and make decisions in an increasingly distracted world.