ELEVATE X SALES PROGRAM:

Together, we’ll take a good, hard look at the current state of your sales program. We’ll diagnose the existing state of play, align your leadership on a proactive, all-of-business sales strategy, and assess internal strengths and gaps. Together, we’ll define measurable objectives, set realistic success metrics, and map out a high-impact 90-day sprint to drive momentum. This is all about pinpointing where you are now and charting a bold course to a fully embedded, sales-led future.

“Great sales performance starts with asking the right questions…internally.”

In this phase, we dig into the core of what makes your business unique and competitive. We identify and leverage your existing strengths, team capabilities, and internal relationships to create a solid base for growth. We’ll clarify your Ideal Customer Profile, competitive advantage, and market differentiation. Finally, we will assess your current sales assets and firepower, so your strategy is built on real capability, not assumptions.

“Strong sales strategies are built on sharp self-awareness.”

The focus shifts to uncovering what’s really driving or holding back sales performance. We explore the systems, processes, and playbooks that currently support your sales efforts and identify what’s working and where friction exists. We look closely at how leads are captured, tracked, and converted, and how tools like your CRM and workflows can better support momentum. This is about bringing structure to the way sales outreach, follow-ups, and engagement happen. We also surface skill gaps and capability needs, helping clarify where targeted support or training may unlock stronger performance.

“You can’t fine-tune a system you haven’t explored.”

This phase is all about testing what’s been built. We validate your messaging, positioning, and outreach strategy by putting them into the market and observing what resonates. Through real-world conversations, we identify common objections, fine-tune responses, and adapt our approach to improve team performance and conversion rates. The insights gathered here help refine your sales playbook, shape future training, and sharpen execution.

“Your best strategy is the one that survives contact with a customer.”

We focus on building the right sales habits and discipline require to make revenue growth possible. We help you align the right people to the right roles, clarifying ownership and accountability across your sales and marketing function. Together, we will embed a repeatable sales cadence, structured outreach, and consistent follow-ups. We look at the KPIs specifically aligned to revenue goals and establish a framework for ongoing measurement and improvement.

“Slow down to go faster.”

This phase is about setting the stage for long-term success. We help you build a repeatable, predictable sales function with a consistent sales pipeline and reliable revenue forecasting. By embedding data-driven decision-making, you’ll gain clear visibility into what’s working and where to focus next. Together, we establish scalable processes for pipeline management, probability forecasting, and reporting, all designed to support revenue growth.

“In sales, nothing ever changes if nothing ever changes.”

This phase is all about embedding a culture of consistent execution, discipline, and ownership across your sales and leadership teams. We focus on the practical application of everything we have discovered together and ensure everyone is fully invested in the sales-led model and stays committed, day in, day out.

“It’s about showing up, following through, and making sales excellence the standard.”

• A clear, honest picture of your current sales operations, strengths, and gaps, so you know exactly where to focus.
• A tailored sales methodology built for today’s buyer, moving from outdated tactics to trust-based, customer-centric selling.
• Systems, processes, and playbooks designed to keep your sales engine running smoothly and efficiently.
• Clear roles, responsibilities, and KPIs that keep everyone accountable and aligned with company revenue goals.
• A culture of ownership and ongoing improvement, empowering your team to own the sales process and customer journey.

If you’re ready to lead a stronger sales program, fire up your frontline team, and enjoy the process of building a high-performance sales culture…let’s chat.